Establish a Visual Hierarchy
Use size, color, and placement to guide viewers through your content. The most important elements should stand out, while less critical details should support the overall message.
Oct 20, 2025
1 min
Use Size for Emphasis
The most important elements must be the largest. Headlines should dominate, while supporting text should be smaller. This naturally guides the user's eye from top to bottom.
Use Color Wisely
Colors evoke emotions and set the mood for your narrative. Use bright or high-contrast colors for Call to Actions (CTAs) or crucial info. Let secondary elements use neutral colors so they don't compete for attention.
Embrace White Space
Don't be afraid of empty space. Giving elements room to breathe makes the design look clean, elegant, and most importantly: easier to read and scan.